RTBT
Investment Thesis & Opportunity
The investment thesis is built on the belief that fusing "heart intelligence" with advanced technology will solve contemporary issues of societal disconnection and stress. The opportunity lies in capturing a share of the rapidly growing GBP 1.5 billion immersive art market through a highly differentiated, technologically unique offering. The project is positioned as the biggest impact investment opportunity of its kind, offering a scalable B2B model through rental, purchase, and auction of its Heart Monuments. The venture projects an ambitious reach, estimating direct engagement with over 25 million people across 30 global festivals.
Business Model, Market Opportunity, & Strategy
RTBT operates primarily on a Business-to-Business (B2B) model offering its Heart Monuments as iconic centerpieces for cities, cultural institutions, and large festivals/corporate events. The core strategy is global scaling based on a phased roadmap that includes deploying two traveling rental units (Europe and North America) and completing 4 permanent heart installations by Q4 2026. The key strategic differentiator is the AI-driven journey inside the sculpture, which customizes the self-reflection experience and collects data to facilitate purpose-driven collaboration worldwide.
Financial Performance, Terms, & Target Returns
The project utilizes a phased, blended finance approach with two distinct funding targets: an immediate short-term need of CHF 1 Million+ (sought via grant or loan) and a long-term scaling requirement of CHF 10 Million+ (sought via grant or equity). Initial projections for the business model are strong, forecasting a break-even after 2.5 years and generating a positive cash flow of CHF 1.3 Million in the third year from sales and rentals. Revenue targets include a gross revenue of 500,000 CHF per sale (25% margin) and 1,000,000 CHF total gross revenue per heart from rentals (20% margin).
Impact Measurement, Management, & SDG Alignment
Management Team & Corporate Governance
The project is led by Sabrina Bühlmann (aka Replicah) and an experienced core team whose expertise spans art, architecture, and design. A key asset is the team's shared experience as "seasoned Burning Man veterans," suggesting proven capability in executing complex, large-scale projects in challenging environments. The project leverages a strong base in Biel/Bienne, Switzerland—a city known for precision and innovation—and is backed by credible partners, including the Bern University of Applied Sciences (BFH) and a top Swiss engineering firm.
Risk Factors & Exit Strategy
The primary inferred risk is the high capital intensity and complexity required to manufacture, transport, and install multiple massive physical art structures globally. The mission-driven aspect also creates a risk in the ability to measure the intangible social impact (like "fostering connection") to satisfy metric-focused impact investors. No formal Exit Strategy is provided.
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