Plastic Angels
Investment Thesis & Opportunity
Humanitarian call-to-action centered on the profound emotional capacity of children and the necessity of generational change. The story of a 6-year-old giving her favorite toy to a child in Suwung serves as the emotional core, suggesting that the project monetizes the public's sense of hope, empathy, and desire for impact. The Opportunity is to invest in a narrative-driven model that empowers the next generation of leaders.
Business Model, Market Opportunity, & Strategy
Plastic Angels is built around a circular and community-driven model. It mobilizes children and local communities to collect plastic waste, which is then sorted and upcycled into useful products. Revenue is generated through multiple streams: selling upcycled products (retail, wholesale, and CSR gifting), licensing educational programs and toolkits to schools, offering workshops and training, and partnering with municipalities or corporates for waste collection services. In early stages, the model can be supported by grants and CSR funding to set up infrastructure. Over time, earned revenue from products and services is expected to sustain operations and enable growth.
Plastic Angels sits at the intersection of three fast-growing global markets: sustainability education, waste management, and circular product sales. There’s a strong and rising demand from schools for practical environmental learning programs, from corporates for credible ESG initiatives, and from consumers for sustainable products.
The growth strategy is phased and pragmatic. First, Plastic Angels focuses on pilot programs to prove its model and refine operations. Next, it scales locally through school partnerships, community hubs, and retail collaborations. Over time, it aims to expand regionally and internationally using a licensing or franchise model, supported by CSR partnerships and product sales channels. Strong impact measurement, storytelling, and partnerships with governments and businesses will help it build trust, attract funding, and grow sustainably.
Financial Performance, Terms, & Target Returns
They accept general donations to provide daily meals, clean water, and education. They estimate that feeding a child for a month costs $10. Child Education Sponsorship: They offer specific sponsorship levels to directly fund a child’s education for a year (covering fees, uniforms, and transport): 1. Bronze Angel: IDR 15M (Sponsor 1 child for a year). 2. Silver Angel: IDR 75M (Sponsor 5 children for a year). 3. Gold Angel: IDR 150M (Sponsor 10 children for a year). 4. Platinum Angel: IDR 225M (Sponsor 15 children for a year). They also fundraise for specific program costs, including the Food Program, Water Programs, and Health Programs (monthly health checks, dental treatments).
Impact Measurement, Management, & SDG Alignment
Management Team & Corporate Governance
Risk Factors & Exit Strategy
TV Episode
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