Labyrinth
Investment Thesis & Opportunity
The central Investment Thesis for Labyrinth is spiritual and communal: that humanity's current stress and societal problems stem from avoiding inner discovery, and that only by pausing to explore the "inner world" can individuals maximize their collective impact. The Opportunity lies in tapping into the global Immersive Entertainment Market, valued at $96.88 billion in 2023 and growing at a CAGR of 23.6%, particularly by awakening the untapped Indonesian and Asia-Pacific market to digital and immersive art. The venture is presented as an ethical, shared investment through its Shared Economics model, committing 50% of profit for impact projects in Bali after achieving break-even.
Business Model, Market Opportunity, & Strategy
The Business Model is a multi-phased property and content development strategy designed for long-term growth. Phase 1 (The Dome) and Phase 2 (Museum of Light) are the key revenue drivers, specializing in creating exclusive, immersive, and educational art experiences that combine Balinese traditions with cutting-edge technology. The Strategy involves continuous creative collaboration with high-profile international and local artists, architects, and designers (such as Arthur Mamou-mani and Matteo Messervy) to develop proprietary and licensable content. The project operates within the larger Nuanu City context, securing a strategic location that is expected to attract 4 million visitors by 2025.
Financial Performance, Terms, & Target Returns
Labyrinth demonstrates early success with its initial operational phase, the Creative Studio, which has generated $212,000 in revenue since June 2023 at an impressive 81% Gross Profit. The company is seeking a total capital raise of $12 Million for Phases 2 and 3 , with investors offered three options, including up to 35% Equity for the full investment. The financial future is projected to be robust, with total annual revenue forecasted to climb from $1.5 million in 2024 to over $34.3 million by 2030, reaching an annual net profit of over $7.3 million by the end of the forecast period. The funds will be primarily directed toward the large-scale Museum Equipment ($6.5M) and Museum Construction ($1.4M)
Impact Measurement, Management, & SDG Alignment
Management Team & Corporate Governance
The Management Team is led by Co-Founder/CEO Pierre Alain Menu and Co-Founder Baptiste Sejourne, with a key anchor investor, Sergey Solonin. The organizational structure is detailed and specialized, featuring a CFO (Quentin Ducrocq) and dedicated roles for Music, Technical Management, and Architecture (Igor), demonstrating a high degree of complexity and specialized operational needs. The credibility of the venture is bolstered by its artistic collective, which includes renowned figures like Matteo Messervy, known for large-scale light installations on the Burj Khalifa and Stade de France.
Risk Factors & Exit Strategy
No formal Exit Strategy is provided. My analysis: The primary inferred Risk Factor is the enormous execution risk associated with the ambitious and capital-intensive multi-phase construction project, especially with Phase 2 (Museum of Light) being only 10% complete and Phase 3 (The Labyrinth) still in the design phase. The success of the investment hinges on securing the full $12 million and effectively managing the complexity of building a large-scale international tourist destination.
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