Jula Consultancy
Investment Thesis & Opportunity
The investment thesis centers on the APA Tool's unique ability to empower organizations and individuals to effectively and efficiently address complex transborder challenges, ranging from personal debt to global climate change, in a sustainable manner. The tool is presented as a "thinking tool" that leverages the survival principles of the African village woman—a survivor of immense hardship—to inspire core values like perseverance, adaptability, and positivity, thereby reducing negative attitudes and improving productivity in the workplace. This innovative, human-centric approach to strategic problem-solving is unparalleled in the market. The Market Opportunity is substantial, driven by the rapidly growing global demand for strategic sustainability services as businesses navigate increasingly complex environments. With 334 million registered companies worldwide, the company's business plan targets significantly less than 1% of the market, proving quite lucrative. Financial projections show a robust opportunity, including a Net Present Value (NPV) of $414,117,400.61, an Internal Rate of Return (IRR) of 56%, and a rapid payback period of 1.95 years. The competitive landscape is weak, with existing traditional PESTLE analysis frameworks being less advanced, contemporary, or appealing than the APA Tool, giving it a key competitive edge.
Business Model, Market Opportunity, & Strategy
The APA Tool utilizes a Subscription-Based Licensing Model combined with direct service revenue. Revenue Streams include: Monthly and annual subscriptions for companies, government entities, and individuals. The model also generates revenue from direct Consulting and Training services related to the tool. The required investment of $5,000,000 USD is sought in return for equity to fund essential operations like office expenses, marketing, salaries for the development team, and travel The APA Tool addresses the rapidly growing global demand for strategic analysis of sustainability services as businesses navigate increasingly complex environments. The potential market is vast, comprising 334 million registered companies worldwide. Financial projections show a highly lucrative opportunity, with a projected Internal Rate of Return (IRR) of 56% and a quick Payback Period of 1.95 Years. The tool has a competitive edge over existing, traditional PESTLE analysis frameworks because it is more advanced, contemporary, and appealing, and it integrates a crucial SWOT analysis component. The go-to-market approach is segmented to leverage the tool's unique value proposition: 1. Targeting Developed Markets: Focus on medium to large corporations in developed markets where the ESG agenda has already been established. 2. Targeting Africa: Launch a dedicated awareness campaign in Africa and target Governments & SMEs across the continent. 3.Unique Value Proposition (UVP): The APA is a "thinking tool" that is literally identical to no other in approach. It empowers users by incorporating the survival principles of the African village woman, focusing on building positive attitudes such as adaptability, perseverance, and confidence, which directly enhance work performance and team spirit ("Teamability").
Financial Performance, Terms, & Target Returns
The company is actively seeking $5,000,000 USD in investment in return for equity, though the specific percentage of equity is not detailed. This total required investment is intended to cover necessary startup and operating expenses, including salaries, office costs, marketing, and consulting fees. The financial projections demonstrate a strong potential for rapid, high returns, driven by the global demand for strategic sustainability analysis. (a) Payback Period - 1.95 Years (b) Internal Rate of Return (IRR) - 56% (c) Net Present Value (d) (NPV) - $414,117,400.61 - (e) Investment Growth Rate - 12%
Impact Measurement, Management, & SDG Alignment
Management Team & Corporate Governance
The team is led by Dr. Karamo NM Sonko and Mariama Sonko, co-authors of a book on comprehensive ESG: 1. Dr. Karamo NM Sonko (President and CEO): A world citizen and multidisciplinary social scientist with over 30 years of experience in economic empowerment, CSR, corporate governance, and environmental oversight. He has worked at the United Nations (UN) and the International Monetary Fund (IMF) and taught at five universities internationally. He holds a Ph.D. from the Korbel School of International Studies and an M.Phil. from the University of Cambridge. 2. Mariama Sonko (General Manager): Co-author of the book on holistic ESG. She holds a Master of Science (with Distinction) and postgraduate certificates from the Cambridge Judge Business School (Circular Economy) and Harvard Business School (Financial Leadership). She is also a GRI-certified Sustainability Adviser.
Risk Factors & Exit Strategy
TV Episode
Podcast
